The article emphasizes the importance of corporations relying on innovation rather than regulation to safeguard against deepfakes, highlighting the rapid proliferation of deepfakes and advising CEOs to invest in innovative technologies like advanced authentication, detection AI, and content watermarking to counteract this growing threat, as governments' cybersecurity departments and policies lag behind and reactive regulation is often outdated and inadequate, signifying the urgent need for corporations to take proactive measures to enhance their cybersecurity defenses and prevent potential financial, reputational, and security risks posed by deepfakes. ```
https://www.darkreading.com/vulnerabilities-threats/innovation-not-regulation-will-protect-corporations-from-deepfakes