Despite regulatory warnings and civil class action lawsuits, nearly 1 in 3 healthcare websites still utilize Meta Pixel and similar web trackers, a 17.5% drop from last year, revealing challenges in finding and managing these tools, as highlighted in Lokker's recent report. The use of such trackers has raised concerns among regulators like HHS OCR and the FTC, leading to enforcement actions and investigations into potential violations
While these tools offer insights for optimization, inaccurately setting them up may lead to legal issues, making it crucial for healthcare entities to reevaluate their approach to web tracking to mitigate privacy risks. ```https://www.bankinfosecurity.com/interviews/web-trackers-persist-in-healthcare-despite-privacy-risks-i-5384