In the article by Jyoti Bansal, the CEO of Traceable AI, emphasizes the growing importance of API security in the evolving cybersecurity landscape, highlighting the need to incorporate Zero Trust principles to protect against API-related data breaches and ensure the integrity, availability, and reliability of digital assets and services. Bansal discusses the significance of verifying user authenticity, understanding API/data context, ensuring secure deployment, implementing intelligent rate limiting, and granting least privilege as crucial steps in enhancing API security. He stresses the importance of transitioning towards Zero Trust policies to meticulously examine data access patterns and enforce granular access controls to safeguard organizations' data and services, urging readers to fortify their security measures to safeguard against potential API breaches and navigate through the interconnected digital landscape with confidence and reliability
```https://www.cyberdefensemagazine.com/navigating-the-api-security-landscape-a-ceos-perspective-on-embedding-zero-trust-principles/