The text discusses the ethical and legal considerations organizations face when deciding whether to disclose data breaches or keep them hidden from impacted individuals. It highlights the legal obligations under the UK GDPR, emphasizing the duty to report breaches to supervisory authorities within 72 hours and, under certain circumstances, to inform affected individuals. The author provides examples like Deezer's non-disclosure incident, showing how organizations may opt not to notify individuals if they perceive a low risk to individuals' rights
However, the text argues that non-disclosure could lead to a backlash, eroding trust, and suggests that organizations should prioritize transparency and timely disclosure to protect their customers and maintain a positive reputation in the face of data breaches. ```https://www.troyhunt.com/the-data-breach-disclosure-conundrum/