Proofpoint introduces Data Loss Prevention (DLP) Transform to address current vulnerabilities like insider risk and protection of GenAI tools. The solution offers comprehensive coverage across major channels like email, cloud, endpoint, and web, utilizing user behavior, AI-augmented data classification, and threat context. With a cloud-native architecture, organizations can consolidate DLP tools and insider risk solutions into a single package, ensuring efficient data risk mitigation and policy enforcement for GenAI tools
Proofpoint's approach allows selective interactions with GenAI applications based on content, user behavior, and data lineage, providing organizations with a balance between productivity and security. Trusted by top organizations, Proofpoint's DLP solutions are recognized for their effectiveness and comprehensive protection against human-driven risks. Additional features like Adaptive Email DLP and browser-based extensions enhance data loss prevention measures, supporting organizations in safeguarding sensitive information in the evolving cybersecurity landscape. https://www.proofpoint.com/us/newsroom/press-releases/proofpoint-bolsters-information-protection-offering-cross-channel-dlp