Web tracking has become pervasive, collecting data on users' behavior globally. Cookies, web beacons, social media tracking, web analytics, and fingerprinting are common methods. Kaspersky compiled statistics from July 2023 to June 2024 using the Do Not Track (DNT) component

 Web tracking report dissecting geographical distribution and organizational affiliations

Google dominates the list of top tracking systems, with Google Display & Video 360, Google Analytics, Google AdSense, and YouTube Analytics being prevalent. Other giants include New Relic and Microsoft. Regional statistics across Europe, Africa, Middle East, Latin America, North America, Oceania, CIS, East Asia, and South Asia are detailed, showing variations in popular trackers. Local players in regions like Korea, Japan, and Russia demonstrate advanced internet services. Activating the Do Not Track (DNT) plugin is recommended to prevent unwanted data collection. ```
https://securelist.com/web-trackers-report-2023-2024/113778/